Get your email marketing basics here.

Confused on why you need email marketing or where to start? Do you depend on social media for your marketing campaigns? Are you looking for more control over your content and a better understanding of your customer's behavior?

In this workshop, you'll learn about why email marketing is important, which platform to choose, how to build your email list, how often to send your newsletters, how to build your content strategy and how to understand your audience's content preferences.