cannabis marketing to women
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EXPERIENTIAL MARKETING

EXPERIENTIAL MARKETING

Experiential marketing is an important part of your comprehensive cannabis marketing strategy by connecting consumers with your brand in meaningful ways. Experiential activations — done with the right partners — can create lasting impressions on your customers and your community that will lead to brand loyalty and powerful word-of-mouth association. I can help take the digital cannabis community that you (or we) have cultivated through social media and email channels and bring them together in a space created specifically for them. Women love to experience products in person and see up front how it can enhance their lives. Don’t forget that marketing does not involve a single prong or strategy, but a holistic plan involving selected channels optimized to reach your specific goals. Experiential marketing is a cannabis company’s secret weapon to reaching women that will not only benefit your social reach, but will also provide an opportunity to build your email list to retain customers. Let’s brainstorm your next experiential campaign and set you up for success.

— Partnership outreach
— Activation strategy: marketing plan & promotion timeline
— Activation event planning: venue, vendors, invites
Onsite support
Activation wrap-up - guest follow-up, partner feedback, post-activation report